Episode notes
Summary
In this episode of the Spark Marketing Podcast, Andrew Steane and guests explore the transformative impact of AI on marketing and business operations. They discuss key AI concepts, the relevance of SAP's Business AI, and how organizations can leverage AI for efficiency and competitive advantage. The conversation also highlights Team Liquid's innovative use of AI in e-sports, showcasing real-world applications and the importance of data integrity. The episode concludes with insights on enhancing marketing strategies through AI tools.
Chapters
00:00 Demystifying AI for Marketers
04:27 Understanding AI Terminology and Concepts
11:10 SAP's Business AI: Relevance, Reliability, and Responsibility
16:12 Customer Insights: Needs and Desires in AI
19:56 Team Liquid' ...