More Than Merch: The Purpose Behind the Xcellence Brand

The Growth Unscripted Podcast by Devonnte

Episode notes

In this powerful kickoff to Season 2, Devonnte sits down with Stewart and Trey founders of Excellence, a clothing brand rooted in family, healing, and hustle. What started as a conversation over cookies and Christmas turned into a movement grounded in legacy.

We go deep on:

  • The unexpected spark that started Excellence
  • Using fashion as therapy and purpose
  • Fatherhood, pressure, and being “the one” in your family
  • Why healing and self-worth need to be part of every hustle

This isn’t fast fashion. It’s everyday elevation. Tune in for laughs, real talk, and lessons on pushing through when quitting feels easier.

Keywords
fatherhoodResilienceEntrepreneurshipPersonal GrowthBlack CreatorsMen’s Mental HealthFashion IndustryLegacy BuildingStreetwear CultureHealing JourneyCreative BusinessBlack ExcellenceStartup StoriesPurpose-Driven BrandsMindset Shift