Social Goals: Social media strategy that works for small town business

by Social Kat Media

Social Goals is the go-to podcast for small business owners who want social media strategies that actually work—without the burnout. Hosted by social media strategist and owner of Social with Kat Media, Kat Tepylo Murphy, this podcast delivers actionable marketing tips, creative content ideas, and insightful conversations with fellow entrepreneurs. No dancing trends, no posting three times a day—just smart,  ... 

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Entrepreneurship
Marketing
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Podcast episodes

  • The Local Advantage: Build Community Online by Showing Up Locally

    The Local Advantage: Build Community Online by Showing Up Locally

    Apr 7, 2025
    13:17

    In today’s episode, Kat shares how small-town and local-based entrepreneurs can leverage social media to connect authentically with their nearby audience. From strategic engagement to location tagging and hashtag tips, she walks through exactly how to become a visible and valued part of your local online (and offline!) community. What You’ll Learn: Why local engagement is a smart growth strategy—even for online businesses The power of starting your audience-building efforts in person How to use Instagram’s features (like location tags, favorites feed, and hashtags) to be discovered by people in your area Daily and weekly habits to build genuine local engagement on social media Mentioned Resources: Get Found & Followed: Instagram Profile Must-Haves for 2025 https://rss.com/podcasts/social-goals/1873482/ Instagram Hashtags in 2025: What Works & What Doesn’t https://rss.com/podcasts/social-goals/1873482/ Don't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat: * Instagram: https://www.instagram.com/socialkatmedia/ * Threads: https://www.threads.net/@socialkatmedia * LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business: https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

  • How to Build Your Personal Brand on Instagram (Even as an Introvert) with Maddie Peschong

    How to Build Your Personal Brand on Instagram (Even as an Introvert) with Maddie Peschong

    Mar 31, 2025
    25:28

    If you've ever thought personal branding meant sharing your entire life on social media, this episode is here to change your mind. Kat is joined by branding photographer and coach Maddie Peschong for an honest, energizing convo about building a personal brand online—without sacrificing your privacy. They dig into the real reasons personal branding matters for every business owner, how even introverts can show up authentically, and why small businesses actually have a leg up over big brands when it comes to connection and marketing. Whether you're a service provider, product-based business, or creative entrepreneur, you’ll walk away with practical tips on how to stand out, build trust, and enjoy showing up on social. In this episode, Kat and Maddie explore: What personal branding actually is—and why it’s not just for influencers How to build a strong personal brand without sharing your whole life Why authenticity doesn’t mean full access The secret sauce behind social media connection and conversions How introverts can thrive on social with small, intentional shares What even big brands are trying to do—but small business owners do better Don't forget to like, subscribe, and leave 5 stars! Personal brand product-based accounts we love: https://www.instagram.com/xxl.scrunchie/ https://www.instagram.com/ivorypaperco/ https://www.instagram.com/elysebreannedesign/ 🔗 Resources & Mentions: Find Maddie on Instagram & Threads: @maddiepeschong Visit Maddie online: maddiepeschong.com Listen to Maddie's podcast: Take It Personally ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat: * Instagram: https://www.instagram.com/socialkatmedia/ * Threads: https://www.threads.net/@socialkatmedia * LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business: https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

  • Building a Business (and a Community) from the Ground Up with Samantha Perry

    Building a Business (and a Community) from the Ground Up with Samantha Perry

    Mar 24, 2025
    29:46

    In this episode of Social Goals, Kat sits down with Samantha Perry—multi-passionate entrepreneur and founder of Samantha Ann & Co.—to talk about how she built not one, but three thriving businesses rooted in authenticity, creativity, and community. From humble beginnings making DIY pallet signs to running a bustling home décor storefront, a stunning wedding venue, and a home styling service, Sam opens up about the hustle, the pivotal leap to full-time entrepreneurship, and the power of social media in growing a brand that feels like home. Whether you're building a business or a brand online, Sam’s insight into community-building and content strategy is packed with lessons for any small biz owner. Key Takeaways: How Samantha transitioned from side hustle to full-time entrepreneurship Why community-building was the key to her growth The realities (and wins) of managing three businesses at once How she uses Instagram to drive real foot traffic to her storefront Her behind-the-scenes approach to showing up on social media without burning out Connect with Samantha: Instagram: @samanthaandco Wedding Venue: @pondview.estates Website: www.samanthaannandco.com Don't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat: * Instagram: https://www.instagram.com/socialkatmedia/ * Threads: https://www.threads.net/@socialkatmedia * LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business: https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

  • Your Instagram Bio Isn’t Going to Stay the Same—And That’s a Good Thing!

    Your Instagram Bio Isn’t Going to Stay the Same—And That’s a Good Thing!

    Mar 17, 2025
    09:40

    If you've been obsessing over your Instagram bio, trying to make it perfect once and for all, here’s some relief: your bio is meant to change! In this episode, Kat Tepylo Murphy explains why your Instagram bio is a living document and how you can strategically adjust it as your business evolves. Learn why your bio isn’t just about what you do, but also about what your content does for people. What You’ll Learn in This Episode: ✅ Why your bio should change over time ✅ The difference between what your business does vs. what your content does ✅ How to make your bio work with your content strategy ✅ When and how to tweak your bio to align with business goals ✅ Why overthinking your bio is keeping you stuck Update your bio with the IG Bio Micro-Workshop— only $15: https://socialkatmedia.com/ig-bio-micro-workshop?utm_medium=podcast&utm_source=social-goals&utm_campaign=ig-bio-micro-workshop ☺ Connect with Kat: * Instagram: https://www.instagram.com/socialkatmedia/ * Threads: https://www.threads.net/@socialkatmedia * LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

  • Signs ChatGPT Wrote Your Instagram Bio (And How to Fix It!)

    Signs ChatGPT Wrote Your Instagram Bio (And How to Fix It!)

    Mar 10, 2025
    15:37

    Is your Instagram bio working for you or against you? In this episode, Kat Tepylo Murphy puts ChatGPT to the test by having it write her Instagram bio—then breaks down where AI gets it right, where it falls short, and how you can create a bio that actually connects with your audience. If your bio is bland, generic, or just not you, this episode is packed with insights to help you fix it. What You’ll Learn in This Episode: ✅ Why most AI-generated bios miss the mark ✅ The problem with vague statements and emoji overload ✅ How to make your bio stand out and attract the right audience ✅ A better approach than the overused “I help” statement ✅ The key role your bio plays in your content strategy Get your $15 ticket to the IG Bio Micro Workshop— $3 from every ticket goes to the Canada-Ukraine Foundation: https://socialkatmedia.com/ig-bio-micro-workshop?utm_medium=podcast&utm_source=social-goals&utm_campaign=ig-bio-micro-workshop ☺ Connect with Kat: * Instagram: https://www.instagram.com/socialkatmedia/ * Threads: https://www.threads.net/@socialkatmedia * LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/