Jaguar: The shock factor in rebranding and does it work?

Small Plates, Big Ideas by Leoni Parkinson

Episode notes

Today’s episode dives into a topic that’s got A LOT of emotional charge in the marketing and creative industry

…we even questioned whether we should discuss this but we decided we couldn’t NOT talk about

THE JAGUAR REBRAND 👀

But it’s not just about Jaguar. We unpack how polarizing opinions can sometimes oversimplify complex topics and why, although people don’t see diving into nuances and sexy, it IS the key to learning and growth in marketing. We also look at other famous rebrands (hello, Snoop Dogg and Apple!) and for those of you who want to check out the Austrian mobile ad where Snoop pops out of the freezer, here’s the link

https://www.youtube.com/watch?v=JIg ... 

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