Episode notes
🎥 The Video Marketing Revolution Hiding in Plain Sight
Dev Mehrotra just dropped some mind-blowing insights about AI video content that every marketer needs to hear:
The Breakthrough: 3LC is producing studio-quality video content for performance, social, and brand marketing at a fraction of traditional cost and time. We're talking major cuts in both while maintaining quality that used to require full production teams.
Why This Matters Now: → Video content drives highest engagement across all platforms → Traditional video production is expensive and slow → AI has finally reached the quality threshold marketers demand → But it's not full automation - the human-AI hybrid approach is key
Dev's Unique Perspective: She successfully exited her marketing consulting firm just 2 years ago when "AI barely ...