Amazon’s 180-Day "Roll Off" Myth: Why Waiting Can Get You Suspended

Is your Amazon Account Health strategy simply "waiting it out"? In this episode, Chris McCabe exposes the dangerous reality of the "180-Day Roll-Off" strategy. Many sellers believe that if they ignore a violation for six months, it simply vanishes. The truth? That violation is likely sitting dormant in your history, ready to trigger a suspension the moment a new complaint comes in. We are seeing Amazon teams pull data from as far back as 2023 to justify suspensions today. If you are sitting on your hands or clicking "Acknowledge" just to clear your dashboard, you are painting a target on your back.