Episode notes
- In this episode, Srikar discusses the importance of having a budget to test ads, especially for companies that have raised money.
- Focusing on organic SEO and building a solid brand for apps with limited funds.
- Aims to provide a repeatable system for turning UGC into a growth engine for mobile apps.
- Introduces the concept of UGC ads and their effectiveness, highlighting the need for structure, testing, and iteration.
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