Obsessed with Marketing: Talkin’ to Early Bird Matt Smith

To close out 2025, Pete sits down with Matt Smith, co-owner of Early Bird Roofing and our December Roofr of the Month, to talk about running a modern roofing business, scaling fast, and going with what works instead of chasing a feeling.

Early Bird Roofing launched in May of this year, and seven months later, has already hit a million in sales. Matt and Pete talk about the whys and hows, including:

• Bringing in leads from 2-3 core sources
• Understanding marketing and what works for your niche
• Having a smart, replicable sales process
• Making sure install day goes perfectly

Interested in roofing tech, marketing, or scaling your own roofing business in a way you know will work? Don’t miss this one.