Why Real Businesses Don’t Wing It: 
Lessons From Honeydew’s First Year

From $0 to scaling fast — how Honeydew Roofing is building something bigger than roofing.

In this episode of The Roofr Report, we sit down with Jacob LaRue, founder of Honeydew Roofing and our July 2025 Roofr of the Month. After helping scale a $30M roofing company, Jacob launched Honeydew with a mission: to build a business the right way — one that’s profitable, process-driven, and built to scale beyond roofing.

He breaks down:

• Why a strong production hire is a game-changer
• How SOPs and automations fuel fast, sustainable growth
• What it takes to grow a roofing business and keep it legit
• His long-term plan to turn Honeydew into a one-stop home services brand

If you’re a roofer thinking bigger than just shingles, this episode is your playbook.

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