Episode notes
What happens when you don’t want to follow the rules? You rewrite them.
In the debut episode of Retail Re:Mix Stories, meet Erika Blazeviciute Doyle, the visionary founder of Drink Dry — a brand that didn’t just enter the non-alcoholic beverage space but completely revolutionized it.
Erika shares how she created an entirely new category, disrupted an industry resistant to change, and stayed true to her mission despite setbacks.
This isn’t your average “success story.” From overcoming challenges to reshaping perceptions, Erika opens up about her journey — including her childhood in Lithuania, the pivotal moments that shaped her mindset, and how her family’s support pushed her forward.
Tune in to hear how Erika refused to take ‘no’ for an answer to bui ...
Keywords
entrepreneurshipConsumer trendsInnovationMindsetleadershipBrand building