Rising From the Ashes: Resilience, Celebration, and Innovation at iCoat - Episode 30

The Resin Mastery Podcast opened with breaking news: a tragic crash in Phoenix where a pickup truck slammed into the iCoat building, caught fire, and killed the driver. This was the third such accident at the same intersection, underscoring its dangers. The fire destroyed thousands of gallons of epoxy and much of the warehouse’s equipment. Despite widespread news coverage and initial devastation, the iCoat team immediately assessed the damage, dealt with security concerns, and sought temporary solutions to keep operations moving. Their resilience ensured only a few days of downtime before they resumed serving customers.

What stood out most was the support from their loyal customer base. Even during the disruption, clients chose to wait for iCoat’s products instead of switching suppliers, showing the strength of the company’s relation ...