Avoiding AI Traps: Supply Chain Tech That Works With Rob Kress

In this episode of The Real Finds Podcast, host Gordon Lamphere sits down with Rob Kress, founder of Waypost Advisors, to explore how mid-market manufacturers and distributors can strengthen supply chains, mitigate geopolitical risks, and boost operational efficiency in a world defined by tariffs, uncertainty, and shifting trade policies.

Rob draws on more than two decades of leadership in large international corporations to explain why middle-market companies, those under $1B in revenue, face unique supply chain challenges, from scarce resources and limited hiring power to the high costs of supplier diversification. He shares real-world case studies, including a medical device manufacturer that successfully implemented a dual-source strategy to reduce reliance on China, and a Midwest industrial client that saved $3M through network optimiz ...