Episode notes
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 12 focuses on the “Measurement Chasm,” the gap between optimization efforts in Generative Engine Optimization (GEO) and the business results most teams track.
The discussion explains why traditional analytics break down in generative search, where systems like AI Overviews, ChatGPT, and Perplexity retrieve and synthesize content without always sending clicks. We explore a three-tier framework for tracking GEO performance: input metrics (eligibility signals like passage relevance and bot activity), channel metrics (share of voice and citation prominence in generative results), and performance metrics (traffic, conversions, and brand lift).
The episode also highlights practical ways to bridge the data gap, from server log analysis and ...