Episode notes
In business, it’s tempting to build for your busiest day — the “Easter Sunday” moment — but that strategy can drain your resources, stress your team, and sink your profits. In this episode, Gerard and Sarah break down why planning for your average, not your peak, is the smarter way to scale.
From daycare expansion decisions to lessons learned running massive UPS operations, you’ll hear real stories that reveal the danger of overbuilding and overreaching. We’ll explore how to balance growth with sustainability, avoid the “go big or go broke” trap, and make operational decisions that serve you year-round — not just for one chaotic month.
Whether you’re running a small business, managing a warehouse, or thinking about your next big expansion, these lessons will help you grow smarter, not just bigger.
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