Episode notes
Mary Mathes is the Director of Data and Insights at Alpha Diver. Founded in 2011, Alpha-Diver is the consulting firm that applies decision science to drive consumer Interest & Action. Their psychologists, neuroscientists and strategists use a model-based approach grounded in neuroscience to guide leading brands, retailers, and the Wall Street analyst community to more deeply understand – and predict – marketplace behavior in ways proven to help clients drive double-digit brand growth via strategy and activation.
Interested in being a guest on insightful connections? Email podcast@qualrecruit.com
QualRecruit is a qualitative recruitment firm that delivers quality respondents so moderators can work confidently. Our ...
Keywords
Market ResearchUser ResearchQualitative ResearchQualitative Research Recruitment