Episode notes
Most pubs think discounts are the only way to pull in punters. But in 2025, the winners won’t be the cheapest — they’ll be the ones offering irresistible value.
In this episode, we break down Alex Hormozi’s legendary $100M Offers framework and show how it applies directly to pubs and restaurants. You’ll learn how to uncover your customers’ true dream outcomes — from families craving stress-free Sunday roasts to young adults hunting for unforgettable social nights.
We’ll cover value stacking (bundling high-perceived-value, low-cost extras), and how to use scarcity, urgency, and exclusivity to turn a casual “maybe” into a definite “yes.” And we’ll reveal how SmartPubTools can automate these strategies, so every offer you make feels fresh, compelling, and impossible to ignore.
If ...
Keywords
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