Episode notes
Today we’re featuring Philip Kosak, founder of Wicked Crisps, the brand on a mission to deliver “deliciously deceptive” veggie-based crisps that are baked (never fried), gluten-free, non-GMO, and crafted for taste and purpose. Phil holds a PhD in Food Science and began his snack journey in 1981 in a small warehouse, now he’s tackling flavor, nutrition, and inclusive job creation all at once.
We’ll dive into:
- How Wicked Crisps positions itself in the better-for-you snack space, turning vegetables, herbs and spices into a category-challenging chip.
- The evolution of recipe, technology and packaging, from snack co-packing to launching a full brand built on taste, health and mission.
- What it takes to scale a snack brand rooted in purpose, including the unique model: over half ...
Keywords
PackagingMarketingBusinessCustom PackagingDTC PackagingCPG PackagingPaking DuckBrand DesignBrand MarketingBrandingsnacksdtc snackshealthy snacksbetter for youhealthy chipswicked crispsPhillip Kosak Wicked Crisps