Ep. 12 - THIS is How You Launch into Whole Foods - Ali Elliot

The Duck Pond Podcast | Tips for CPG Brands to Take Flight by Jason Wong

Episode notes

Today we’re featuring Ali Elliott, founder of Farmer Foodie, the brand reinventing what vegan cheese can be with their Cashew Parm, dairy-free, gluten-free, shelf stable, and full of umami. Alison started as an organic farm educator and recipe developer; she launched her first Cashew Parm product just days before graduating. Her brand is built on sustainability, clean ingredients, and making cheese cravings possible without compromise.

We’ll dive into:

  • How Farmer Foodie positions itself in the vegan / plant-based cheese space
  • The rebrand, recipe evolution, and packaging shifts that elevated the product line
  • What it takes to scale a shelf-stable plant-based product rooted in mission and flavor
  • How Ali translates her farm education roots into packaging, sour ... 
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Keywords
PackagingMarketingBusinessCustom PackagingDTC PackagingCPG PackagingPaking DuckBrand DesignBrand MarketingBrandingecofriendlydtc snacksParmesan Cheese Cashew parmfarmer foodie