Ep. 10 - "Creating This Allowed My Family and Others To Heal" - Brittney Cook

The Duck Pond Podcast | Tips for CPG Brands to Take Flight by Jason Wong

Episode notes

Today we’re featuring Brittney Cook, co-founder of Something Sweet, the premium frozen brown butter cookie dough brand that makes baking feel like magic. Something Sweet offers pre-portioned, ready-to-bake dough with no mess, no artificial stuff, and real ingredients you can trust.

We’ll dive into:

  • How Something Sweet balances indulgence + simplicity in the frozen dessert aisle
  • The origin of the brand and how Brittney turned family grief into a mission for comfort
  • What it takes to scale a frozen food startup while maintaining quality and heart
  • Retail wins: from pop-ups to launching into 100+ Raley’s, Bel Air & Nob Hill locations
  • Packaging, distribution, and branding lessons from a frozen dessert brand

✨ Learn how Something Sweet is making home-baked ... 

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Keywords
PackagingMarketingBusinessCustom PackagingDTC PackagingCPG PackagingPaking DuckCandy PackagingBrand DesignBrand MarketingHigh End PackagingBrandingpackchocolatesnackscookiesomething sweet cookie doughcookie brandBrittney CookBrittney Cook Something Sweet