Ep. 8 - "Plant Based Packaging Is the Future" - Sam Nelson

The Duck Pond Podcast | Tips for CPG Brands to Take Flight by Jason Wong

Episode notes

Today we’re featuring Sam Nelson, co-founder of BAR-U-EAT, the snack bar brand born from his time in Iceland and built around ingredient integrity and sustainability. BAR-U-EAT is crafted with whole, simple ingredients and packaged in plant-based, BPI-certified compostable wrappers, the first in the bar world to do so.

We’ll dive into:

  • How BAR-U-EAT positions itself in the clean / sustainable snack space
  • The origin from that Iceland bar inspiration to today’s full recipe stack
  • What it takes to build a food brand that honors both taste and planet
  • Packaging innovation: why compostable wrappers matter, and how they’re done
  • Marketing, distribution, and scaling lessons in a competitive bar landscape

✨ Learn how BAR-U-EAT is redefini ... 

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Keywords
PackagingMarketingBusinessCustom PackagingDTC PackagingCPG PackagingPaking DuckCandy PackagingBrand DesignBrand MarketingBrandingpackplant based packagingecofriendlycompostable packagingsnack bar