Ep. 7 - "I Built This Business For My Daughter" - Teresea Black

The Duck Pond Podcast | Tips for CPG Brands to Take Flight by Jason Wong

Episode notes

Welcome back to the Duck Pond Podcast, where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves, covering branding, marketing, packaging, and the hard stuff in between.

Today we’re featuring Thereasa Black, founder of Bon AppéSweet, a date-sweetened, plant-based chocolate brand rooted in devotion, integrity, and flavor. Thereasa built Bon AppéSweet after serving in the military, deploying away from her daughter. She vowed she’d never leave her again, and turned that promise into a brand that crafts artisanal chocolate bars made with just 3–4 ingredients (cocoa powder, cocoa butter, dates), with zero added sugar, dairy-free, and fair trade.

We’ll dive into:

  • How Bon AppéSweet positions itself in the better-for-you chocola ... 
 ...  Read more
Keywords
PackagingMarketingBusinessCustom PackagingDTC PackagingCPG PackagingPaking DuckGold Foil StampingCandy PackagingBrand DesignBrand MarketingBrandingchocolatechocolate company