Episode notes
In this episode of The Optimism Show, Kris Gligoroski and Vittorio unpack what’s worked for the show’s recent growth: using short-form as trailers, building automated repurposing systems, prioritizing psychographics over simple demographics, and treating companies as media-first businesses. They share concrete results (rapid YouTube growth), tactical playbooks (volume + automation + platform funnels), and why new socials and in-house media create durable advantages.
(00:00) — Episode intro: goals and overview
(00:43) — Vittorio’s first on-camera appearance and framing the conversation
(01:11) — YouTube growth update: from ~50K early views to 300K+ total
(03:10) — Short-form as trailer: why shorts drive long-form discovery (167K month example)
(04:04) — Shorts increase watch-time and long-form retention
Keywords
web3blockchainstartupbusinesssocial mediaAI