Episode notes
Mini‑apps as growth: design for friction and share
Mini‑apps are the fastest way to test funnels and get users — if you build them as lead magnets.
Mini apps win when they are the easiest way into a product — fast, shareable, measurable.
Mini‑apps are tiny funnels, not tiny products. Treat each mini‑app as a single KPI engine: deposits, signups, or shares.
Here’s the shift: pick one metric and make every step aim at it. If you want transactions, cut the path to completion. Instant login, wallet-ready flows, and the fewest clicks win.
Make shareability a built-in feature, not a pop-up. Design moments people want to show off — status, wins, badges — and attach easy referral or fee-share mechanics to the user’s wallet.
Build fast but keep the main app safe. Use a separate frontend so experiments don’t break core f ...