Quit His 6-Figure Job. Built a Solar Empire. Here's the Playbook.

Off the Grid, On the Record by Yarek Matacz

Episode notes

Lee Faisal didn’t just start a solar company—he rewired how clean energy is sold, delivered, and trusted in Australia. As the founder of Amazon Energy, Lee took his background at a multinational panel manufacturer and flipped the playbook—focusing on face-to-face installs, transparent pricing, and long-term client relationships in a time when everyone else chased quick wins.

In this no-BS episode, we cover:

  • How Lee scaled with 90% referral business
  • The overlooked power of in-person installs
  • Australia's battery storage boom (hint: huge federal + state rebates)
  • The ROI story every commercial customer needs to hear
  • How Amazon Energy is prepping for hydrogen
  • Why customer education is Lee’s next big play

If you want a behind-the-scenes look at scaling an energy company w ... 

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Keywords
cleanclean energysustainabilityinnovationsolarinfrastructure renewable energymarketing