How Luke Makar Is Building a No-BS Solar Brand in America’s Toughest Market

He was set to become a lawyer. Now he’s building one of the most trusted solar companies in Florida.

Luke Makar, founder of Aspire Solar, joins me to talk about what it really takes to launch a solar company in one of the most volatile markets in North America. No shortcuts. No bloated sales decks. Just clarity, honesty, and a relentless focus on delivering quality.

In this episode:

• The mindset shift from chasing money to building meaning
• Why Florida homeowners are demanding battery storage now more than ever
• How Aspire’s no-nonsense quoting process is earning long-term trust
• Why lead gen isn’t the bottleneck—fulfillment is
• The #1 mistake most solar companies are making right now

This isn’t a hype episode. It’s a playbook for building something r ...