Real Estate Marketing Plan: Database & Client Touchpoint Strategies That Work

Your database is your biggest asset in real estate — but only if you know how to nurture it. In this episode of Off Script, Will May and Ashley Cerveny break down the exact marketing plan and client touchpoint system that has driven more than half of their brokerage’s business through sphere, referrals, and past clients.

Learn how to: ✅ Build a consistent touchpoint plan (calls, emails, events, giveaways, and more) ✅ Turn your database into deals (3–10% conversion benchmarks by year) ✅ Balance authenticity, frequency, and value in client communication ✅ Use simple, affordable tools like email marketing and birthday cards that make you unforgettable ✅ Scale from 1 event a year to a full marketing system without burning out

Whether you’re a new agent looking for struct ...