Episode notes
In this enlightening episode of the apollon podcast, we delve into the critical world of platform strategies, revealing that a staggering 77% of German companies lack a clearly defined approach. Join our hosts as they break down the essentials of platform strategy, emphasizing the importance of Product Information Management (PIM) and Digital Asset Management (DAM) in creating a seamless digital ecosystem.
Listeners will learn how to assess their current data landscape, choose the right software solutions, and implement effective strategies for data migration and ongoing training. The discussion also highlights the transformative role of AI in automating tedious tasks, enhancing personalization, and ultimately improving customer experiences.
Whether you're a small business owner or part of a large corporation, this ep ...