SmartBranding.com Podcast

SmartBranding.com Podcast

by Tatiana Bonneau

Entrepreneurship Technology

Ep.76 | Tony's Work as a Life Coach and Business Strategist: Insights into the Essence of Success

Today our guest is Tony Kitchens, an entrepreneur, philanthropist, author, and speaker who believes in helping others succeed in business and life through trusted counsel, clarity, and accountability.

Ep.75 | Strategies for Success: Mr Marketology's Tips on SEO, Domain Names, and AI in Marketing

Today our guest is Jeff (Mr. Marketology) Beale. Jeff is a Marketing Strategist and best-selling author who has helped businesses increase their clientele monthly without the need to increase their ad spend by teaching them how to leverage authority marketing techniques that he coins "Marketology".

Ep.74 | The Art of Branding: Lessons from David Aaker, the Father of Modern Branding

Today our guest is David Aaker, known as the "Father of Modern Branding" and a respected authority in the field. David has contributed significantly to the science of marketing and has developed several widely recognised branding concepts, such as the Aaker brand vision model. His achievements earned him numerous awards, including induction into the American Marketing Association Hall of Fame in 2015.David is also a prolific author, having written 18 books and hundreds of articles. His books, including "Aaker on Branding: 20 Principles That Drive Success," "Brand Relevance," and "Building Strong Brands," have been translated into 18 languages and have sold over 1 million copies worldwide.

Ep.73 | Nick Linck and The Residency: Empowering Young Entrepreneurs with Better Education

Today our guest is Nick Linck. Fueled by a profound passion for entrepreneurship as a catalyst for positive societal change, Nick pursued a degree in computer science from the University of Michigan, equipping him with the necessary skills to establish a technology-driven company. As a dedicated entrepreneur, Nick is currently focused on revolutionizing higher education, striving to create a better future for all.

Ep.72 | Off the Grid and Beyond: Lary Sims' Filmmaking Legacy

Our guest today is Lary Sims. Lary was diagnosed with dyslexia at a young age, making reading and writing a challenge for him during his early years. Despite this, he managed to overcome his difficulties and went on to become a successful writer and filmmaker.

Ep.71 | Sam Eisenberg on the Art of Pitch Deck Design

Sam is a seasoned entrepreneur and startup advisor, who has been involved in various ventures over the years. With his extensive knowledge and experience in business strategy, fundraising, and growth hacking, he has helped many startups achieve their goals. In this episode, Sam will be sharing his insights on entrepreneurship, startups and designing winning pitch decks.

Ep.70 | Mastering SEO for Long-Term Ranking Success: Insights from Brandon Leibowitz

Today our guest is Brandon Leibowitz. Brandon is a digital marketing expert with over 14 years of experience helping websites rank higher on Google using SEO strategies.

Ep.69 | Investing Made Easy: An Interview with Wizest's Founder Axel Thibon

Today our guest is Axel Thibon, an entrepreneur who has been working in finance for over six years and, through his experience, understood that a great number of people think that investing is complicated and intimidating. He created Wizest, a platform to make investing accessible, transparent, engaging and easier.

Ep.68 | Exploring the Psychology of Brand Love with Professor Aaron Ahuvia

Our guest today is Professor Aaron Ahuvia, a marketing expert specialising in consumer behaviour and brand management. He recently released a book titled “The Things We Love: How Our Passions Connect Us and Make Us Who We Are,” which was included in Amazon’s list of the top 20 best business books of 2022.

Ep.67 | The Art of Managing Multiple Personas and Brands: Insights from Mark Herschberg

Today our guest is Mark Herschberg, a skilled executive with cybersecurity expertise capable of connecting business and technology. He has experience launching, expanding, and reviving startup companies in various sectors and has supported two Fortune 500 firms with their startup initiatives. Mark has contributed to the development of academic programs at MIT and HBS. He has built several marketplaces for labour, lead generation, video, content, and finance.

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