Ep.74 | The Art of Branding: Lessons from David Aaker, the Father of Modern Branding

SmartBranding.com Podcast by Tatiana Bonneau

Episode notes
Today our guest is David Aaker, known as the "Father of Modern Branding" and a respected authority in the field. David has contributed significantly to the science of marketing and has developed several widely recognised branding concepts, such as the Aaker brand vision model. His achievements earned him numerous awards, including induction into the American Marketing Association Hall of Fame in 2015.David is also a prolific author, having written 18 books and hundreds of articles. His books, including "Aaker on Branding: 20 Principles That Drive Success," "Brand Relevance," and "Building Strong Brands," have been translated into 18 languages and have sold over 1 million copies worldwide.
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