Ep.68 | Exploring the Psychology of Brand Love with Professor Aaron Ahuvia

SmartBranding.com Podcast by Tatiana Bonneau

Episode notes

Our guest today is Professor Aaron Ahuvia, a marketing expert specialising in consumer behaviour and brand management. He recently released a book titled “The Things We Love: How Our Passions Connect Us and Make Us Who We Are,” which was included in Amazon’s list of the top 20 best business books of 2022.

Keywords
brandingstorytellingpsychologybrand lovebrand