Mike Gale, founder of Acacia Consultants joins the podcast to talk about what it really takes to embed customer experience into the DNA of an organisation. Mike shares his perspective on aligning strategy with delivery, creating clarity across teams & why sustainable CX success starts with leadership commitment. We also explore Mike’s favourite customer experience, breaking down what made it memorable, why it worked so well & the practical lessons organisations can take from it. From trust & communication to simplicity & follow through, it’s a powerful reminder that great CX is built deliberately, not accidentally.

To connect with Mike, head to LinkedIn – https://www.linkedin.com/in/mike-g-09116b7 ...