Shoppertainment: A Game-Changer in eCommerce

In this episode, Derric Haynie, CEO and Co-Founder of Ecommerce Tech joins Daniele Di Nunzio, VP of Sales to discuss the latest hype in eCommerce: Shoppertainment. Digging deeper into this new trend born in Southeast Asia, Derric and Daniele talk about what makes shoppertainment a significant trend to follow while also sharing their ideas (and sometimes disagreeing) on what it all means for the eCommerce businesses all around the world, how brands can enrich their tech stacks to benefit this new strategy and engage better with their shoppers.

• Derric Haynie, “The Tools Guy,” is CEO and Co-Founder of EcommerceTech. Their new tool, aptly called “Toolbox,” helps merchants tra ...