Recession-proofing eCommerce: Marketing strategies to navigate a tough economy

The digital economy boomed during the pandemic. Whether it was shopping or food delivery, eCommerce soared to record levels and helped many get through the tumultuous days of the pandemic. Then, 2022 brought new challenges: Escalating conflicts, higher inflation rates, and consumers cutting back on spending… Yet, times of crisis can yield great opportunities for smart actors.

Now in 2023, the recession-ridden market, rising user acquisition costs, and shrinking budgets push eCommerce players to get creative with their marketing strategies. A robust game plan to build better, stronger, long-lasting customer relationships is vital for survival and growth.

In this first session of our More Than A Circle, our guests are premium nutrition and wellness brand OLLY’s DTC Manager Jennifer Peters, and Storyly’s CRO Soner Şensoy. And together, w ...