Episode notes
Today, Mike is joined by Sam Piliero, founder of The Moonlighters, a marketing agency helping brands scale profitably. Sam and his team break down why most brands struggle to scale their ads, and how small fixes in strategy can make the difference between them running ads that are burning cash and ads that enable firms to scale profitably.
Sam explains how to use AI for marketing, work out what strategy is right for your company and which ad platforms are providing the best exposure and ROI, right now.
KEY TAKEAWAYS
Small changes in strategy can take you from burning cash running ineffective ads to spending a lot less while seeing sales soar.
AI combined with manual oversight is now an effective way to craft, monitor and tweak ads.
The new Meta UI is going to be transformative.
The number of campaigns you should be running changes as you evol ...
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