You Don't Need More Marketing, You Need More Visibility – Leverage LinkedIn to Get It with Ben Buaron

Today, Mike is joined by Ben Buaron, Founder & CEO of Windmill Growth. They help founders turn their LinkedIn into their number one growth channel. No hacks, no influencer playbooks, just real, sustainable visibility that brings in leads, builds credibility and opens doors. Ben’s been a founder himself and now teaches others how to stop hiding behind logos and leverage LinkedIn to build trust. Ben and Mike unpack why visibility beats marketing and how to make organic LinkedIn work for you, even if you're just getting started. KEY TAKEAWAYS You don´t need more marketing, you need visibility, which even a new startup can get on LinkedIn. Founder-led marketing is the future. Position yourself as a thought leader and focus on top-of-funnel content. Provide value and share your unique insights and opinions. Content strategy and consistency matter m ...