Embark on a dynamic journey through the marketing landscape with Marketing Corner Talks, your ultimate guide to real-world marketing insights. Delve into engaging conversations with SMEs, marketing experts, and accomplished alumni as we uncover their journeys and challenges.
Discover how our marketing students unleash their creativity and expertise to tackle these challenges head-on. Join us in building bridges betwee ...
... Read more
We’re thrilled to have Rich Patterson, former Marketing Manager at Roots Canada and current owner of PBJ Merch Corp, on the first Expert Talks episode of Marketing Corner Talks! 🎙️ Rich shares his incredible journey from small-town BC to making waves in the marketing world, including his experiences at Roots Canada and his transition to running his own successful business. From high-profile events to innovative marketing strategies, Rich's story is packed with insights that are sure to inspire. 🔹 Highlights Include: How Rich landed his role at Roots Canada and the impact it had on his career. Behind-the-scenes of marketing for major brands and the Olympic sponsorship. The challenges and triumphs of starting and growing PBJ Merch Corp. Tune in to hear Rich’s story and get inspired!
In this inspiring episode of Marketing Corner Talks, we want to introduce you to a true success story from one of our students: Real-World Challenge: Mia Crespo, a digital marketing student, applied classroom knowledge to solve a genuine business issue for Vancouver Circus School (Listen our Business Talks Episode about Vancouver Circus School: https://rss.com/podcasts/marketingcorner/1339068/) Thinking Outside the Box : Mia attended a circus event to directly interact with the director, gaining valuable insights into the company's needs. Strategic Solutions: She crafted an IMC plan tailored to the circus’s event operations, addressing crucial business challenges. From Case to Job Opportunity: Mia's initiative and impactful solutions earned her a job before even completing her degree. Effective Execution: She implemented her marketing strategies, significantly boosting client engagement and social media activities for Vancouver Circus School .
We had the pleasure of speaking with Laura O'Reilly, the inspiring owner of Yoga at the Quay in New Westminster. She emphasizes the four paths of yoga and the importance of making yoga accessible to everyone. She also highlights the community-oriented nature of the studio and the importance of word-of-mouth referrals. Laura's approach to marketing is centered around being present in the community and creating a welcoming and inclusive space. 🌟 What Makes This Episode Special? Yoga should be accessible to anyone who wants to practice, regardless of their physical abilities or limitations. Yoga at the Key offers a variety of classes, both active and passive, to cater to different needs and preferences. The studio prioritizes creating a welcoming and inclusive community where individuals can choose what works best for their bodies. Word-of-mouth referrals and positive reviews are key to growing the studio's community. Laura focuses on being present in the community and building relationships rather than relying heavily on online marketing.
Andrea shares how she and her husband turned their love for board games into a community hub, offering a unique offline experience in a digital world. From navigating pandemic challenges to fostering a place where creativity and connection come first, this episode is packed with insights on entrepreneurship, community, and finding joy in tabletop fun! 🎧 Tune in to hear: The surprising journey from marine biology to board games How they survived opening a new location right before COVID hit! The power of a “third space” and why community matters now more than ever The secret to making your home THE place to be with awesome games Don't miss out on this incredible story of passion, resilience, and the magic of gathering around a table
Join us in this heartwarming episode of "Marketing Corner Talks" as we explore Kinder Books with its passionate owner, Anne Uebbing. Discover Anne's journey from Germany to Canada, the challenges of running an indie bookstore, and the innovative Read and Reward program that fosters a love for reading in local schools. Tune in to hear how Anne's dedication to children's literature and community engagement makes Kinder Books a beloved local treasure. Highlights: The story behind Kinder Books and its focus on children's literature. Anne's journey and challenges as an indie bookstore owner. The Read and Reward program encouraging young readers. The importance of local authors and publishers. Listen now and be inspired by Anne's love for books and community!