Episode notes
In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Stephanie Stuckey, Chair and granddaughter of the founder of Stuckey's Corporation. Together, they discuss what it takes to revive a family business and the magic behind Stuckey's. At its peak, Stuckey's dominated the roadside game with over 400 stores and 4000 billboards across the country. What you can expect from the episode:
- The importance of having a brand story.
- The highs and lows of reviving a business.
- Developing a new strategy plan for a legacy brand.
- How delicious Stuckey's pecan rolls are, of course!
Don't miss out on what we consider our sweetest episode yet!
Get Stephanie's new book Unstuck here:
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