Hey there CMO... Feeling lost in the ever-changing wilderness of marketing and worn out trying to convince your executive team to update the website built in 2001? Let me introduce you to your oasis in the corporate desert. Marketing Trailblazers: Fireside Chats with Mountain Conquering CMOs.
We're bringing unfiltered, no-holds-barred conversations with top CMOs from major brands. Get ready to dive into topics like get ...
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In the latest installment of Marketing Trailblazers, Jeremy and Jess sit down with Melina Palmer, host of The Brainy Business Podcast and author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy Together, Jeremy, Jess, and Melina discuss: Key principles every marketer should understand to effectively influence consumer behavior. What inspired Melina to start The Brainy Business Podcast. Emerging trends and developments in behavioral economics that marketers should pay attention to.
In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jaime Cabrera, Executive Creative Director, author of What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, and host of the Confessions of a Creative Director podcast.Together, Jeremy, Jess, and Jaime discuss: Experiential marketing How the creative industry has evolved over the years and what key trends are shaping the future Jaime's best advice for marketing directors/CMOs on how to work with agencies Get Jaime's book, What's the Big Idea: An Indispensable Guide to Becoming a Kick-Ass Creative Director, here: https://amzn.to/3TL2Bip Get Jeremy's book, Climb: The Risks and Rewards of Elevating Your Brand here: https://amzn.to/3Q7ASHq
In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Jac Bedrossian, Influencer Marketing Specialist for IHG Hotels & Resorts to discuss: Selecting the right influencers Avoiding common mistakes Connecting the right influencer to the right business (aka how to get the best ROI) Get Jeremy's new book Climb here :https://amzn.to/3Q7ASHq
In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Prasid Pathak, 5-time CMO and trailblazer for growth consulting and fractional marketing.Prasid has helped many startups double (even triple!) their revenue. His expertise in the field and flexibility to juggle multiple fractional CMO positions at once showcases his passion for both growing businesses and teaching people how to grow. In the episode, Jeremy, Jess, and Prasid discuss: Rise of Fractional CMOs Modular Marketing Common Challenges or Limitations That Startups and Fractional CMOs May Face Get Jeremy's new book, Climb, here: https://amzn.to/3Q7ASHq
In the latest episode of Marketing Trailblazers, Jeremy and Jess sit down with Stephanie Stuckey, Chair and granddaughter of the founder of Stuckey's Corporation. Together, they discuss what it takes to revive a family business and the magic behind Stuckey's. At its peak, Stuckey's dominated the roadside game with over 400 stores and 4000 billboards across the country. What you can expect from the episode: The importance of having a brand story. The highs and lows of reviving a business. Developing a new strategy plan for a legacy brand. How delicious Stuckey's pecan rolls are, of course! Don't miss out on what we consider our sweetest episode yet! Get Stephanie's new book Unstuck here: https://amzn.to/3w0NKZg Get Jeremy's new book Climb here: https://amzn.to/3Q7ASHq