Using Data to Drive Enrollment Strategies - A conversation with Kristen Johnson

In this week’s episode, I sat down with Kristen Johnson, Founder of Wise Marketing Strategy, to talk about how colleges and universities can better use data to guide enrollment marketing.

Here are some of the key takeaways for higher ed marketers:

✅ Focus on inquiry conversion Don’t just count inquiries—track how many convert to applicants, accepts, and enrolled students. That’s where you’ll see quality and funnel movement.

✅ Build multi-channel, segmented nurture flows Pair admissions outreach with marketing support across email, text, phone, and retargeting ads. Start  ...