10X and Get More Leads for Machine Shops & Manufacturers, Step by Step Instructions

"The fastest and easiest way for a machine shop to generate new business and to get leads is through a technique called search engine optimization." "One of the easiest things you can do to rank higher is to simply shrink down the geographic area that you're going after." "Backlinks are an extremely important aspect to ranking higher in search results." Summary The conversation discusses the importance of search engine optimization (SEO) for machine shops to generate new business. It compares SEO with other techniques such as cold calling, word of mouth, and trade shows. The drawbacks of pay-per-click advertising are also highlighted. The conversation then delves into the key elements of SEO, including on-page SEO (content on the website) and off-page SEO (backlinks from other websites). The steps to improve SEO are outlined, including optimizing ...