Manipulating The Masses

Manipulating The Masses

by Kaitlin McMillan & Zach Phillips

Entrepreneurship Marketing History

Season 3

Marketing of Celebrity Brands with Felicia C. Sullivan

This week, Kaitlin and Zach sit down with branding & storytelling expert, Felicia C. Sullivan to discuss what makes or breaks celebrity brands.The group reviews brands like Fenty, Blue Ivy, Beats by Dre, and 818 tequila to determine what it takes for celebrities to launch successful brands.If you love Felicia's insights (like we did), be sure to visit her Medium page at https://medium.com/@felsull to stay up to date with her latest marketing insights! Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Barbie

This week, Kaitlin and Zach discuss the absolutely crazy story of how the iconic doll, Barbie was founded. And the unique marketing tactics the team at Mattel had to use in order to sell an adult doll (with breasts *gasps*) to children in the 1950s & 60s. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of a UFO Whistleblower

Kaitlin and Zach have a follow-up to one of their most popular episodes discussing the PR strategy behind UFOs from the angle of the newest UFO whistleblower, David Grusch, and the tactics used by the US Government for keeping the conversation quiet and discrediting those who try and speak out. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Sustainability

In this episode, Kaitlin and Zach will look at the evolution and growth of every brand’s new favorite phrase; sustainable. Reviewing how brands leverage that phrase to get consumers to buy into products that have little to do with helping combat climate change and make the world a greener place. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Taylor Swift

We’re going to discuss the marketing tactics and growth of Taylor Swift.Currently, Taylor is known for crashing the Ticketmaster site, mastering the art of social media, and having a Pope-like status among throngs of basic women across the country. But how did we get here? Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Diamonds

Today, we’re going to look at, what I feel, is one of the best cases of marketing that we’ve reviewed. We will sparkle, we will glimmer, we will shine because we’re reviewing the marketing behind diamonds.It’s a classic example of supply and demand. How producers limit the supply and how marketers amplified demand to an incredible level. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Fox News

Today, we’re going to be looking at the infamous and infuriating Fox News. The network that entered the media game in 1996, and shook up the entire destiny of America. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Gatorade

Kaitlin and Zach explore the complicated history of Gatorade. How was it invented, first marketed, and the issue involving the University of Florida.Also, how has Gatorade used "science-based" marketing to enhance the narrative of Gatorade's effectiveness on athletes? Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Shakespeare

Kaitlin and Zach look WAY back to see how Shakespeare's plays were marketed around London, and how his tactics led to the infamous acclaim he still has today. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Season 4

The Marketing of Russian Propaganda

The story of Russia and the 2016 election has been beaten to death. Every news outlet has put its spin on the story, the FBI has released a non-blaming report, and the word everyone has settled on is “meddling”. Russia “meddled” in our election. But what does that mean? And why is it important in 2024? Well, besides 2024 being another election year featuring two candidates a majority of Americans aren’t that excited about, this year it looks like other players have entered the game to target Americans and manipulate perceptions to influence your vote. This isn’t changing votes after you cast them or taking out a candidate; it’s simple, legal advertising tactics we use daily that affect how you make decisions. Kaitlin and I use it to convince you what shoes to buy, but state powers have leveraged these same tactics to influence who sits in the Oval Office. Hopefully, by the end of this episode, you’ll have a better understanding of how countries are using these tactics every day so you can better spot the propaganda that is going to increase exponentially leading up to the November elections. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

5 of 6