The Marketing of Barbie
Explicit

The Marketing of Barbie

Explicit

Manipulating The Masses by Kaitlin McMillan & Zach Phillips

Episode notes

This week, Kaitlin and Zach discuss the absolutely crazy story of how the iconic doll, Barbie was founded. And the unique marketing tactics the team at Mattel had to use in order to sell an adult doll (with breasts *gasps*) to children in the 1950s & 60s.

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Keywords
marketingadvertisingadsad campaignmarketing podcastbarbietoy marketingbarbie the movie