The Marketing of Barbie

The Marketing of Barbie

Explicit
Manipulating The Masses by Kaitlin McMillan & Zach Phillips
S3 · E7
May 2, 2023
47:39

Episode notes

This week, Kaitlin and Zach discuss the absolutely crazy story of how the iconic doll, Barbie was founded. And the unique marketing tactics the team at Mattel had to use in order to sell an adult doll (with breasts *gasps*) to children in the 1950s & 60s.

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Keywords

marketing
advertising
ads
ad campaign
marketing podcast
barbie
toy marketing
barbie the movie