Manipulating The Masses

Manipulating The Masses

by Kaitlin McMillan & Zach Phillips

Entrepreneurship Marketing History

Season 2

The Downfall of Malls

Kaitlin and Zach explore the rapid rise and fall of the American Mall. How the original designer of the mall hated what they became, why they rose to popularity, and why shoppers are now moving away from malls and choosing the online space. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of the Military

Zach and Kaitlin take a journey through history to review the marketing tactics used by the military to recruit new soldiers. How new media and messaging play a key part in the campaigns, and how each war has its own unique spin. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Alcohol

Kaitlin and Zach explore the history and drawbacks of the mega-marketing campaigns for alcohol. How government regulations are bearing down on the industry, and what the future looks like for the industry. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Pet Rock Craze

Kaitlin and Zach examine the history of the Pet Rock craze that took hold of the American public in the 1970s. The duo also explores what it would take to revitalize Pet Rock for the current generation. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Marketing of Movie Theatres

Kaitlin and Zach explore the history of movie theatres, how they became a centerpiece to American culture, and how the pandemic (and home entertainment systems) have forced the industry to shift its marketing tactics completely. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Season 3

Bracing For 2024: What Is The October Surprise?

Kaitlin and Zach use their life as marketing agency owners to help prepare you for the ways candidates in the 2024 election will try to manipulate and sway your opinion using psychological cues and marketing tactics. In this episode, the duo examines the history of the October surprise and discusses the benefits of candidates using this tactic to win campaigns. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Bracing For 2024: Fast & Slow Thinking

Zach and Kaitlin continue their series on manipulation tactics to be used during the 2024 presidential campaign. In the second episode, the duo reviews the science and psychology of Fast & Slow thinking. How marketers and politicians will leverage our two-brained process of decision-making to have us act against our own interests. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Bracing For 2024: The History of Attack Ads

Today, we’re going to be breaking down some famous attack ads. We’re going to take a peek at the classic marketing tactic of positioning - how is each party positioning themselves to sway voters each way. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Bracing For 2024: Emotional Morality

Kaitlin and Zach explore the emotional cues that make us all decide what is "right" and what is "wrong." How our emotional morality is manipulated by politicians to spark outrage and passion from their voter base. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

The Rise & Fall of the Influencer with Nicole Lisson

Zach and Kaitlin and joined by Content Director for M&P, Nicole Lisson. The group discusses how the term "influencer" has become soured, how brands first leveraged the power of the influencer, and what the future holds for these social media powerhouses. Get In Touch: info@mcmillanphillips.com Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

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