Explicit

The Marketing of Gatorade

Explicit

Manipulating The Masses by Kaitlin McMillan & Zach Phillips

Episode notes

Kaitlin and Zach explore the complicated history of Gatorade. How was it invented, first marketed, and the issue involving the University of Florida.Also, how has Gatorade used "science-based" marketing to enhance the narrative of Gatorade's effectiveness on athletes?

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Keywords
marketingad campaignmarketing podcastproduct marketinggatorade