Manipulating The Masses
The Marketing of Gatorade

The Marketing of Gatorade

Explicit
Manipulating The Masses by Kaitlin McMillan & Zach Phillips
S3 · E13
Sep 19, 2023
01:20:58

Episode notes

Kaitlin and Zach explore the complicated history of Gatorade. How was it invented, first marketed, and the issue involving the University of Florida.Also, how has Gatorade used "science-based" marketing to enhance the narrative of Gatorade's effectiveness on athletes?

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Keywords

marketing
ad campaign
marketing podcast
product marketing
gatorade