The Marketing of Sustainability

The Marketing of Sustainability

Explicit
Manipulating The Masses by Kaitlin McMillan & Zach Phillips
S3 · E9
Aug 8, 2023
01:15:44

Episode notes

In this episode, Kaitlin and Zach will look at the evolution and growth of every brand’s new favorite phrase; sustainable. Reviewing how brands leverage that phrase to get consumers to buy into products that have little to do with helping combat climate change and make the world a greener place.

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Keywords

marketing
advertising
ads
ad campaign
marketing podcast
sustainability
climate change