Bonus Short: Why You Need Brand and Product to Work Together w/ Tair Asim, Head of Product @ Sync, formerly buildspace

For builders, community is more than just an audience, it’s the foundation of the product. After all, those early users shape the product.

For Tair Asim, Sage worked at buildspace because the community already trusted the brand. That trust meant people filled out profiles, gave feedback, and kept showing up, even when the product was rough around the edges.

In this bonus episode, Daniel and Tair explore the connection between brand and product, why community buy-in matters for marketplace-style tools, and how focusing on a specific niche can make growth faster and more meaningful.

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In the full episode, Tair shares his journey from DevOps to product leadership, why vertical integration can protect against competitors, and how Sync is training its own models to make video editing in th ...