Episode notes
This was the week of huge beauty news. What happens when a brand built on minimalist, 'clean girl' beauty gets bought by a drugstore giant? Hailey Bieber announced that rhode skin has been acquired by Elf Beauty for $1 Billion - but what does that actually mean? Rhode is one of the few brands to reach such success in 3 years and only with 10 products, so let’s talk about what made it different as a direct-to-consumer brand. In other news Huda Kattan bought back full ownership of Huda Beauty making it a one of a kind private equity company at that size. Let’s get LOUD about business in beauty this week.
Watch the video version of this episode on YouTube: https://youtu.be/9YwkAZNkN1M
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