Discover how to build a successful career (and life!) in social. Every week, Alyssa and Qetsiyah get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!
Encore alert! We brought back a podcast favorite topic . . . copywriting! This time around, we covered copywriting tips for social media ads from our resident writer Lysle and our paid ads specialist Jonathan. You'll get to hear the advice and thoughts on strategies to inspire your next ad campaign, creative ways to work with (not against) platform policies, and best practices for writing ads that spark conversions. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
The holiday season is a BUSY time for everyone, so the earlier you start planning, the better. And of course, we want to help you make this process as easy as possible. This is why we brought in holiday campaign pro Laura Kilpatrick, Director of Communications at FearWorm, to show you exactly how to start planning for the holidays. In this episode, we will cover topics such as the right time to start planning your holiday campaign, a step-by-step process for how to approach holiday campaign planning, and platforms and tools to make holiday planning easy. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
Working in a boring industry doesn’t mean you have to post boring content! Join us as we discover how to energize your social media community even if your industry is . . . not the most exciting. With powerhouse social pro, Coleena Raynor, Marketing Coordinator in the wealth management industry, we will learn about the creative ways to build connections and approach social media trends. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
What’s one way to grow your agency . . . without the growing pains? Make sure you have a top-notch content planning process in place! In this episode, we sit down with Lauren Don, Creative Director and Founder at Don Creative Group, who will reveal how her agency collaborates to create killer social media content for their clients. Lauren will go over topics such as the planning process, how to collaborate on content with clients, and what tools work best for growing agencies. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca
Have you boarded the LinkedIn train? If not, this is your chance to get a ticket! LinkedIn is home to over 1 billion users. And 82% of B2B marketers achieve success on the platform. If you want to stand out on LinkedIn, you’ve got to optimize your profile (or your clients’ profile) for SEO. In this episode, we sit with LinkedIn Coach and Trainer, Fatima Khan, to learn her favorite tips and tricks that will help elevate your LinkedIn profile. Music: "Haymaker" by Steven Beddall Producer: Mai Vo (@maivo0_0) ----------- Follow HeyOrca Facebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca