From Posts to Profits: Scale Up Your Side Hustle with Social Media

Life’s Next Lesson Plan Podcast by Rachel Rauch

S01 E15
45:41
Episode notes

In this episode, we build upon the foundation laid in Episode 11, exploring advanced strategies to elevate your side hustle using social media. We'll discuss crafting compelling content, selecting effective platforms, and utilizing analytics to drive growth.

Key Discussion Points:

  1. Identifying Your Audience and Brand Voice:
    • Define your ideal customer profile.
    • Develop a consistent tone and visual style that resonates with your target audience.
  2. Choosing the Right Platforms:
    • Instagram and Pinterest: Ideal for visually-driven businesses like art, fashion, or food.
    • Facebook: Great for building community and engaging with customers through groups, events, and targeted ads.
    • LinkedIn:
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Keywords
Career changeEducator podcast Second careermindsetentrepreneurlife coachinginstagramnetworkingaisidehustle