Rock-Solid Experience: Building a Boutique with Heart feat. Autumn Backes

In this episode of 'Leveling Up with Lindsay,' host Lindsay sits down with Autumn Backes, a vital member of White Peony's operations team. The discussion focuses on the significance of creating memorable customer experiences that are thoughtful, personal, and done right. Autumn shares her journey from starting as a part-time dental hygienist to becoming a key contributor to White Peony’s evolution, emphasizing the value of slowing down to focus on quality over speed. The conversation highlights the importance of authenticity, journey mapping, and the power of personal connections in driving customer loyalty. Lindsay and Autumn also offer practical advice for small business owners and managers on how to enhance customer experiences, even with limited resources. The episode underscores that great customer service is not a series of transactions but ...